Hello! I'm Ritika and this is my pitch for ZoomInfo's UI/UX Design I role
ZoomInfo's GTM Studio has revolutionized how teams find the right target customers faster. But, users may struggle with managing complex data points, integrations, and custom workflow designs.
Overwhelming for New Users
What if users had a companion while creating workbook guiding them step by step with personalized recommendations?
The platform’s breadth of features and integrations can feel overwhelming, especially for those not using it daily or lacking technical expertise. Setting up workflows, waterfalls, and automations requires a significant investment in learning and experimentation.
Opportunity
Problem #1
Fragmentation in user flows
What if a single AI agent could weave together all existing features and sit by the user’s side?
From creating tables to enriching and transforming data, ZoomInfo's UI, split across multiple screens and modals, fragments the user experience, causing confusion and inefficiency.
Opportunity
Problem #2
One of the many solutions from ideations
Expanding the use of ZoomInfo's Co-pilot
A conversational agent that assists in workbook creation and assists throughout the user's journey. It helps users discover the right data, organize their findings into workbooks, and collaborate effectively with their teams throughout the entire data discovery process.
Context-Aware Recommendations
Stack aware Intelligence
Proprietary Safe AI
Why expand ZoomInfo's Co-pilot features?
Based on a strong understanding of both technology (Datapoints, Enrichments, Integrations) and user needs (Intentions, patterns, needs), the ZoomInfo's Co-pilot can deliver specific solutions instead of relying on abstract guesses. The key is to understand the user’s context and the AI’s capabilities, so that the intersection becomes a space where the AI can offer meaningful responses.
Design components & interactions
Components are designed to scale seamlessly with new features, evolving over time into a one-stop solution for users to understand and act on any GTM data.
Co-pilot is centered around all features and ecosystem ZoomInfo is offering, acting intentionally
While bridging the gap between knowledge and understanding, this agent acts with context and intent. Its familiarity with Zoominfo and the user’s tech stack gives it greater meaning and precision.
ZoomInfo's AI assistant
CRM enrichment and maintenance
TAM sourcing & territory planning
Inbound lead enrichment & routing
Intent-based outreach flows
AI powered outbound campaigns
Account based marketing
Data enrichments
AI agents
What impact it could possibly bring
2.5x
faster user activation for new users and teams
25-30%
reduction in manual time spent creating GTM data sheets and understanding & setting up automations
$ 100k+
saved annually in onboarding and support costs
and it significantly reduces cognitive load for users, allowing them to focus on what matters most!
We only scratched the surface, this is just the beginning of how together we can unlock AI Data Agent's full potential for every user.
And I’d love the opportunity to explore possibilities like this with product design team at ZoomInfo
I’m Ritika, a UX Designer with over three years in B2B SaaS products and B2C platforms, and a background in technology, strategic design, and management.
I hold an M.S. in Strategic Design and Management and a B.Des in Product Design
Ritika quickly adapted to Pantaloon's fast paced environment. She has excellent design skills and is incredibly resourceful. She always approaches challenges with a positive, solution-focused mindset and has a strong grit and passion to grow.
Mathew Ambar
AVP, B&M @Pantaloons
Ritika was both a strong student and teaching assistant. She's a natural facilitator who can break down complex UX concepts clearly for others. Her mentoring style and analytical approach made her valuable in guiding students through design challenges.
Ramu Dhara
Sr. UX Architect, U.S. Bank
rssritika10@gmail.com
Copied
Hello! I'm Ritika and this is my pitch for ZoomInfo's UI/UX Design role