Hello! I'm Ritika and this is my pitch for the Sr. Product Designer (Omni-channel) role at Flexport
Flexport has radically changed global logistics and freight forwarding industry by digitizing traditionally manual processes. But it has to keep evolving to address emerging challenges as businesses scale and supply chains become complex.
What if users had a companion guiding them step by step with personalized recommendations?
Supply chain complexity could overwhelm users
Flexport's Omnichannel Seller Portal has a vast supply chain ecosystem spanning ocean/air freight, trucking, warehousing, and fulfillment across different integrations and both international and domestic shipments. Users could find themselves navigating information across multiple tabs, managing multiple alerts, and interpreting various data points.
Opportunity
Problem #1
Limited use of Flexport Intelligence
What if we expand the Flexport Intelligence beyond Insight Builder?
Flexport Intelligence offers powerful supply chain analytics and optimization insights, but it's buried within the Insight Builder interface. Its not at finger tips
Opportunity
Problem #2
What if users had a companion guiding them step by step with personalized recommendations?
Supply chain complexity could overwhelm new users
Flexport's Omnichannel Seller Portal has a vast supply chain ecosystem spanning ocean/air freight, trucking, warehousing, and fulfillment across different integrations and both international and domestic shipments. Users could find themselves navigating information across multiple tabs, managing multiple alerts, and interpreting various data points.
Opportunity
Problem #1
Limited use of Flexport Intelligence
What if we expand the Flexport Intelligence's offerings beyond the Insight Builder?
Flexport Intelligence offers powerful supply chain analytics and optimization insights, but it's only within the Insight Builder interface. This intelligence could be leveraged across multiple touchpoints but currently remains confined to a single tool, limiting its potential impact.
Opportunity
Problem #2
One of the many solutions from ideations
Introducing Flex : Your Supply Chain Companion
Flex is a conversational assistant that simplifies that guides users through setup, spots growth opportunities, and turns complex logistics into simple conversations so sellers can focus on scaling your business.
Context-Aware Recommendations
Stack aware Intelligence
Proprietary Safe AI
Why expand conversational AI agent?
Based on a deep understanding of both supply chain technology (freight networks, inventory systems, fulfillment automation, multi-channel integrations) and seller needs (cost optimization, demand planning, operational efficiency), Flex can deliver end-to-end guidance instead of relying on generic recommendations or one-size-fits-all approaches.
Design components & interactions
Components are designed to scale seamlessly with new features, evolving over time into a one-stop solution for users to understand and act on any GTM data.
Flex aligns with the long term vision to build a fully-integrated eco-system across all of Flexspot’s services
While bridging the gap between knowledge and understanding, this agent acts with context and intent. Its familiarity with Zoominfo and the user’s tech stack gives it greater meaning and precision.
What impact it could possibly bring
2.5x
faster user activation for new users and teams
25-30%
reduction in manual time spent creating GTM data sheets and understanding & setting up automations
$ 100k+
saved annually in onboarding and support costs
and it significantly reduces cognitive load for users, allowing them to focus on what matters most!
We only scratched the surface, this is just the beginning of how together we can unlock Flexport Intelligence's full potential for every user.
And I’d love the opportunity to explore possibilities like this with product design team at Flexport to support global trade
I’m Ritika, a UX Designer with over three years in fast-paced retail environments, and a background in technology, strategic design, and management.
I hold an M.S. in Strategic Design and Management and a B.Des in Product Design
Ritika quickly adapted to Pantaloon's fast paced environment. She has excellent design skills and is incredibly resourceful. She always approaches challenges with a positive, solution-focused mindset and has a strong grit and passion to grow.
Mathew Ambar
AVP, B&M @Pantaloons
Ritika was both a strong student and teaching assistant. She's a natural facilitator who can break down complex UX concepts clearly for others. Her mentoring style and analytical approach made her valuable in guiding students through design challenges.
Ramu Dhara
Sr. UX Architect, U.S. Bank
rssritika10@gmail.com
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Hello! I'm Ritika and this is my pitch for ZoomInfo's UI/UX Design role